Wednesday, November 25, 2009

You are Not Your Blu-Ray – 11/25/09

When I saw this newspost, I knew I had to share it. The Blu-Ray release of Fight Club features an Easter Egg in true Fight Club style.



Before the menu appears, a scene from the Drew Barrymore movie Never Been Kissed shows. At about the time that the viewer would start worrying about having a defective disc, the screen shakes and transitions to the Fight Club menu.

This really clicked for me. The idea of extending the experience or story of the media outside of the traditional realm is something I’ve enjoyed, especially with alternate reality games. Getting more of a story or the flavor of the ideas the story outside of the traditional medium is a great concept.

A way they could have improved this would have been to add a scene from a movie that was coming out on Blu-Ray at the same time, like Star Trek. It would create a more definite feeling of anxiety about having a broken movie because a person would likely think that there was some sort of issue at the manufacturing plant.

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